Enhancing Humanitarian Logistics and Supply Chain Performance in Pakistan: A Mixed-Methods Study

Authors

  • Hafiz Ayyaz Ahmed PhD scholar, The Islamia University of Bahawalpur, Pakistan
  • Dr. Hassan Mujtaba N. Saleem Associate Professor, The Islamia University of Bahawalpur, Punjab, Pakistan
  • Prof. Dr. Jawad Iqbal Dean, Management Sciences and Commerce, the Islamia University of Bahawalpur, Punjab, Pakistan
  • Dr. Sehar Asghar Assistant Professor, Department of Mathematics, Govt. College University, Faisalabad, Pakistan

DOI:

https://doi.org/10.61338/ijcbe.v3i2.67

Keywords:

Humanitarian logistics, Supply chain performance, Technology integration, Contingency planning, Mixed methods

Abstract

In this study, we delve into the realm of humanitarian logistics and supply chain management, a field crucial for the timely and efficient delivery of essential goods and services during crises. Our objective is to uncover practices and strategies that enhance performance in this context, using Leopards Courier Services in Pakistan as a case study. We try to derive comprehensive findings from this research by applying an explanatory mixed-methods research design: quantitative analysis, followed by qualitative interviews with middle managers and By analyzing the data gathered using an online questionnaire from 200 middle managers of Leopards Courier Services, it was found that the level of procurement practices, software adoption, and contingency planning has a strong positive relationship with overall supply chain performance. On the qualitative side, the insights underline increasing importance given to digitalization, challenges in last-mile delivery, and agility in operations. This case study represents how well commercial logistics principles apply in humanitarian contexts. This finding does, however, highlight that technology, performance measurement, and adaptive strategies are some of the key imperatives in humanitarian logistics. Bridging the frontier between commercial and humanitarian logistics becomes salient toward building strong and resilient supply chains, most effective for support among distressed communities. This is the kind of study that not only narrates but also reinstates the essence of undertaking a mixed-method approach toward betterment in humanitarian logistics. This may enable policymakers to promote the advent of technology, support investments for the development of human resource development through training programs and advocate contingent planning. Future research could focus on longitudinal trends and cross-sector comparisons to further our understanding of this field.

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Published

2026-01-08

How to Cite

Enhancing Humanitarian Logistics and Supply Chain Performance in Pakistan: A Mixed-Methods Study. (2026). International Journal of Contemporary Business and Economics (IJCBE), 3(2), 52-74. https://doi.org/10.61338/ijcbe.v3i2.67

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