International Journal of Contemporary Business and Economics (IJCBE) <p>International Journal of Contemporary Business and Economics (IJCBE) is publishing high-quality multidisciplinary research focusing on business and economics in developing and emerging markets.</p> <p style="text-align: justify;">International Journal of Contemporary Business and Economics publishes rigorous theoretical and empirical research on developing and emerging markets from multidisciplinary (Management, Finance, Marketing, Human resource, Supply Chain, and Economics) and multinational geographic perspectives. The journal publishes qualitative and quantitative research and reviews articles, such as meta-analyses. IJCBE especially encourages comparative studies of emerging markets or studies comparing emerging markets with developed markets and seeks theories explaining the contextual differences.</p> <p><strong>AIMS AND OBJECTIVES</strong></p> <p style="text-align: justify;">IJCBE has multifaceted goals and objectives. The primary purpose of the journal is to provide a valuable forum for the dissemination of knowledge throughout the academic community, and it also seeks to foster a scholastic dialogue that includes both theoretical and practical perspectives. It seeks to facilitate the exchange of cutting-edge research, ideas, and insights between business and economics scholars, academics, and practitioners. Through meticulous peer-review processes, IJCBE endeavours to contribute to the advancement of knowledge. By exhibiting research from diverse geographical regions, IJCBE seeks to promote international collaboration and comprehension by recognising the interconnectedness of contemporary global issues. The ultimate objective of the journal is to contribute to rational decision-making by providing pertinent insights and evidence to academics, policymakers, and industry professionals.</p> <p><strong>SCOPE</strong></p> <p style="text-align: justify;">International Journal of Contemporary Business and Economics (IJCBE) is a biannual, peer-reviewed international research journal that addresses both applied and theoretical issues.</p> <p><strong>SUBMISSION</strong></p> <p style="text-align: justify;">IJCBE exclusively accepts submissions through its official website via the Open Journal Systems (OJS) platform ( This web-based submission system enables authors to submit their research articles and scholarly works in a straightforward and structured manner. Using OJS improves communication and transparency throughout the peer review and publication process, in line with the journal's commitment to academic rigor. For complete guidance on how to submit, authors are encouraged to consult the journal's website for submission guidelines.</p> <p style="line-height: 150%; margin-bottom: 0cm; background: #ffffff;" align="justify"><span style="color: #333333;"><span style="font-family: Arial, serif;"><span style="font-size: medium;"> </span></span></span></p> <p style="line-height: 150%; margin-bottom: 0cm; background: #ffffff;" align="justify"> </p> <p style="text-align: justify; line-height: 200%; background: white;"> </p> Tabeer-E-Arman Research Consultancy (SMC-Private) Limited en-US International Journal of Contemporary Business and Economics (IJCBE) 3005-5350 Empirical Evidence from the Bootstrap Rolling Window Approach on the Nexus between Agriculture Performance and the Environmental Kuznets Curve in China <p>The bootstrap Granger causality test and rolling window sub-sample are the two methods that are utilized in this study to investigate the connection that exists between agricultural output and CO2 emissions in China from the years 1990 through 2022. Because it considers basic shifts in the economy over the course of time, the rolling window method offers a more sophisticated analysis. As a result, this study is the first one to partition the sample periods into subsets and generate parameters from within each of those subsets. The findings of the study show that the parameter for agricultural expansion has a propensity toward snowballing during the first subset of data, which covers the years 1990 to 2004. However, a downward tendency can be seen in the parameter in the second subgroup, which covers the years 2004 through 2022. These findings add more support to the idea that China possesses an EKC in the shape of an inverted U.</p> Parvez Ahmed Shaikh Khalid Khan Javed Ahmed Sheikh Copyright (c) 2023 International Journal of Contemporary Business and Economics (IJCBE) 2023-06-25 2023-06-25 1 1 01–16 01–16 10.61338/ijcbe.v1i1.2 Utilizing Neuromarketing Instruments and Methods to Understand Consumer Buying Behavior <p>The primary objective of this study is to provide a thorough depiction of the field of neuromarketing. It seeks to categorize the physiological and neuroimaging instruments now employed in marketing research and elucidate the brain underpinnings of consumer behavior that necessitate consideration in developing marketing strategies. There has been an increased quantity of marketing and advertising communications companies employ. The primary aim of this heightened marketing activity is to stimulate increased consumer purchases and maintain a competitive position within the market. Daily, each human is subjected to various advertising, both through direct and indirect means. Will the goods be purchased if these banners successfully reach their intended audience? Neuromarketing is an interdisciplinary field that integrates principles from neuroscience, marketing, and psychology to investigate consumer attitudes and the management of marketing processes. The application of diverse neuroimaging methodologies and instruments, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and eye-tracking, to quantify neural processes. Comprehending customer purchasing behavior is vital in the development of productive marketing tactics and the enhancement of sales. Using neuromarketing strategies has promise in capturing the subliminal factors that influence client decision-making, a realm that traditional marketing tactics may not adequately address.</p> Iqrar Hussain Sabir Madiha Mahfooz Copyright (c) 2023 International Journal of Contemporary Business and Economics (IJCBE) 2023-06-25 2023-06-25 1 1 17–24 17–24 10.61338/ijcbe.v1i1.5 Impact of Poverty on Infant Mortality in Lasbela, Balochistan: An Empirical Analysis <p>The objective of this study was to investigate the external socio-environmental elements that are linked to infant mortality. The research utilized analytical techniques that relied on multidimensional contingency tables in order to evaluate the comparative risks associated with infant mortality across various sub-populations. The models employed coefficient estimates by integrating birth and death data. It is noteworthy that the provision of hospital care throughout the neonatal period has been seen to alleviate the heightened risk faced by specific high-risk infants. Furthermore, the study revealed a correlation between elevated rates of infant mortality and individuals of lower socioeconomic positions, as well as those residing in rural regions. Nevertheless, a comprehensive analysis of individual-level characteristics and their influence on this correlation was not conducted. Examining this differentiation between contextual and individual factors carries substantial implications for implementing focused interventions. Hence, our objective is to ascertain the distinct impacts of poverty and urban-rural categorization on term infant mortality. Additionally, the research findings indicated that the newborn mortality rate in the Lasbela district surpassed that of the remaining districts in the Balochistan province. The collective results reveal that most women, specifically 66%, engage in employment activities while being pregnant. Among this group, 56% encounter complications throughout this gestational phase, while an equivalent proportion of 66% encounter medical issues.</p> Gul Nisa Latifa Mansoor Sumera Ahmed Shaikh Copyright (c) 2023 International Journal of Contemporary Business and Economics (IJCBE) 2023-06-25 2023-06-25 1 1 25–34 25–34 10.61338/ijcbe.v1i1.4 Nurturing Sustainability: Exploring the Link between Organizational Green Culture and Environmental Performance in the Public Sector Universities of Sindh <p>Universities help the economy, budget, and green innovation. Academic competitions have increased this trend. Thus, a thorough study of green innovation's origins in the organization's region would improve theoretical frameworks and actual implementations. Several studies have examined green performance, organizational green culture (OGC), and green innovation. Their relationship was unknown.&nbsp; This study explored their correlation. Negotiation was essential to the research. This study used green innovation as a mediator. This study investigates how organizational green culture (OGC) affects green performance, with a focus on green innovation. Data from public universities were used in this investigation. Surveys were disseminated by public universities. A total of 198 faculty members participated in the study by completing 200 questionnaires, resulting in a response rate of 99%.&nbsp; Correlation and regression showed a positive relationship between OGC (organizational green commitment) and green performance. All variables also showed favorable connections. The regression study shows a favorable association between green innovation, organizational green culture (OGC), and green performance. This study, like others, has limitations. Regional scope limits this investigation. This study did not explore the generalizability of its findings to other institutions in the same association or to public university statistics from Sindh and other Pakistani provinces. 200 workers limited the study.The study found a quantitatively significant correlation between organizational green culture and green performance. Organizational green culture increases green performance. This empirical study on corporate culture and creativity examines untapped green environmental challenges. This analysis explains the relationships by understanding the green innovation method's mediating role. To fill a research gap, this study focuses on Sindh's education sector, which significantly contributes to Pakistan's economy.</p> Allah Rakhio Abdur Rehman Arif Copyright (c) 2023 International Journal of Contemporary Business and Economics (IJCBE) 2023-06-25 2023-06-25 1 1 35–56 35–56 10.61338/ijcbe.v1i1.3 Investigating the Efficacy of Artification in the Context of Digital Marketing for Corporate Social Responsibility: Examining the Moderating Influence of Brand Authenticity <p>This research examines the moderating influence of brand authenticity on the efficacy of artification in the context of digital marketing about corporate social responsibility (CSR). This study is grounded in the resource-based view (RBV) framework and Porter's general strategies. Based on the research results, it can be observed that both independent and moderating variables exert a significant impact on the effectiveness of artification in the context of digital marketing for corporate social responsibility (CSR). The study additionally finds demographic factors, such as age, gender, educational achievement, and work position, as influential in shaping managers' judgments. This study highlights the need to consider brand authenticity as a moderating variable in the use of artification in digital marketing for corporate social responsibility (CSR). The discovery made in this study adds to the existing body of knowledge regarding the effectiveness of corporate social responsibility (CSR) programs. Additionally, it provides valuable guidance for professionals in the digital marketing sector.</p> Zahid Hussain Norizan Mat Saad Copyright (c) 2023 International Journal of Contemporary Business and Economics (IJCBE) 2023-06-25 2023-06-25 1 1 57–68 57–68 10.61338/ijcbe.v1i1.1