Vol. 2 No. 2 (2024): International Journal of Contemporary Business and Economics

Articles

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  Strategic Marketing Management: Achieving a Competitive Edge via Efficient Market Planning and Execution

  Hassan Arif Siddiqui Siddiqui, Atta Hussain Soomro , Khushnood Khalid Khushnood Khalid

  1-10

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  The Influence of Brand Image and Advertising on Consumer Buying Behavior: The Mediating Role of Brand Loyalty

  Narjis Fatima , Sumera Shaikh , Abdur Rehman Arif

  11-20

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  The Influence of Globalization on Relationship Marketing and Customer Loyalty Mediating Role of Cultural Adaptation

  Muhammad Usama Majeed , Zahid Hussain , Dr Ahmad Albattat

  21-30

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  Does Green Brand Awareness Influence Buying Behavior? Examining the Impact of Green Brand Image and Green Brand Loyalty

  Iqrar Hussain Mari, Madiha Mahfooz, Altaf Hussain, Md. Uzir Hossain Uzir

  31-40

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  Impact of Service Quality Factors on Patient Satisfaction: An Empirical Study of Health Care Service in Nawabshah Pakistan

  Sadia Akhund, Zeeshan Abid, Muhammad Asif Qureshi, Laiba Yousaf

  41-55

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  Synergizing Green Innovation and HRM Practices: Exploring the Mediating Role of Green Process and Green Product Innovation on Organizational Performance

  Sadia Shaikh , Maria Shaikh , Shafquat Hussain

  56–72

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