The Influence of Globalization on Relationship Marketing and Customer Loyalty Mediating Role of Cultural Adaptation. International Journal of Contemporary Business and Economics (IJCBE), [S. l.], v. 2, n. 2, p. 21–30, 2024. DOI: 10.61338/ijcbe.v2i2.49. Disponível em: https://www.ijcbe.com/index.php/IJCBE/article/view/49. Acesso em: 1 jul. 2025.