The Influence of Brand Image and Advertising on Consumer Buying Behavior: The Mediating Role of Brand Loyalty. International Journal of Contemporary Business and Economics (IJCBE), [S. l.], v. 2, n. 2, p. 11–20, 2024. DOI: 10.61338/ijcbe.v2i2.48. Disponível em: https://www.ijcbe.com/index.php/IJCBE/article/view/48. Acesso em: 1 jul. 2025.